Privacy Policy

Last updated: January 3, 2026

Our Commitment to Your Privacy

At Blendcraft, we recognize the importance of protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard data when you interact with our website and services. We've written this policy to be as clear and straightforward as possible, though some legal terminology is necessary for completeness.

By using our website or services, you acknowledge the practices described in this policy. If you have questions or concerns about how we handle your information, please reach out to us using the contact details provided at the end of this document.

Information We Collect

Information You Provide Directly

When you contact us through forms on our website, request consultations, or engage with our services, you may provide personal information such as your name, email address, and details about your tea preferences or wellness interests. We collect only the information you voluntarily share with us.

If you participate in workshops or request custom blend development, we may also collect information about your taste preferences, dietary considerations, and any ingredients you wish to avoid. This information helps us provide personalized recommendations and create blends suited to your needs.

Information Collected Automatically

Like most websites, we automatically collect certain technical information when you visit our site. This includes your IP address, browser type, device information, pages visited, time spent on pages, and referring website addresses. This data helps us understand how people use our website and identify areas for improvement.

We use cookies and similar technologies to collect this information. You can learn more about our cookie practices and manage your preferences on our Cookie Policy page.

Analytics and Third-Party Services

We use analytics services to better understand visitor behavior and improve our website. These services may collect information about your interactions with our site, including pages viewed, links clicked, and time spent on various sections. The data is typically aggregated and anonymized for analysis purposes.

Legal Basis for Data Processing

We process your personal information based on several legal grounds, depending on how you interact with our services:

Consent: When you submit contact forms or agree to receive communications, you provide explicit consent for us to use your information for those purposes.

Contract Performance: If you engage our services for custom blends or workshops, we process your information to fulfill those agreements.

Legitimate Interests: We may process certain data based on legitimate business interests, such as improving our website, preventing fraud, and understanding customer needs, provided these interests don't override your privacy rights.

Legal Obligations: In some cases, we may need to process information to comply with legal requirements or respond to lawful requests from authorities.

How We Use Your Information

We use collected information for several purposes:

Service Delivery: To respond to inquiries, provide consultations, create custom blends, facilitate workshops, and deliver the services you request

Communication: To send you information about our services, respond to questions, provide updates on orders or consultations, and share relevant educational content about tea blending

Website Improvement: To analyze how visitors use our site, identify technical issues, enhance user experience, and develop new features or content

Marketing: To inform you about services, workshops, or content that might interest you, based on your previous interactions with us. You can opt out of marketing communications at any time

Analytics: To understand trends in tea preferences, popular content, and service usage patterns, helping us better serve our community

Security: To protect against fraud, unauthorized access, and other security threats to our website and users

Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We work with trusted third-party providers who assist with website hosting, email communications, analytics, and payment processing. These providers have access only to the information necessary to perform their functions and are contractually obligated to protect your data.

Legal Requirements: We may disclose information if required by law, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: If Blendcraft is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We would notify you of any such change in ownership or control of your personal information.

With Your Consent: We may share information with other parties when you explicitly authorize us to do so.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. The specific retention period depends on the type of information and how we use it:

Contact form inquiries are typically retained for two years to maintain communication history and improve our responses

Custom blend formulations and consultation records are kept for five years to support ongoing service and potential reorders

Marketing communication preferences are maintained until you request removal or update your preferences

Technical logs and analytics data are generally retained for one year for security and analytical purposes

How We Protect Your Information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

Encryption: We use encryption technologies to protect data transmission between your browser and our servers

Access Controls: Personal information is accessible only to authorized personnel who need it to perform their job functions

Secure Storage: Data is stored on secure servers with regular security updates and monitoring

Regular Reviews: We periodically assess our security practices and update them as needed to address new threats

While we take reasonable precautions to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but remain committed to protecting your data using industry-standard practices.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Right to Access: You can request a copy of the personal information we hold about you. We'll provide this information in a commonly used format within a reasonable timeframe.

Right to Rectification: If you believe information we have about you is inaccurate or incomplete, you can request corrections. We'll update our records accordingly.

Right to Erasure: You can request deletion of your personal information, subject to certain legal limitations. For example, we may need to retain some information for legal compliance or legitimate business purposes.

Right to Data Portability: You can request your personal information in a structured, machine-readable format to transfer to another service provider.

Right to Object: You can object to our processing of your personal information for certain purposes, particularly for marketing communications.

Right to Restrict Processing: In some circumstances, you can request that we limit how we use your information while you contest its accuracy or our processing basis.

Right to Withdraw Consent: Where we process information based on your consent, you can withdraw that consent at any time. This won't affect the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the information at the end of this policy. We'll respond to your request within the timeframe required by applicable law, typically within 30 days.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features
  • Disable cookies through your browser settings (see our Cookie Policy for more details)
  • Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us through our contact page. We will process your request promptly and in accordance with applicable law.

International Data Transfers

Blendcraft operates internationally, and your information may be transferred to, stored in, or processed in countries other than your own. These countries may have data protection laws different from those in your jurisdiction. When we transfer data internationally, we implement appropriate safeguards to protect your information in accordance with this Privacy Policy and applicable law. By using our services, you acknowledge and consent to such transfers.

Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. We will take steps to delete such information from our systems.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we'll update the "Last updated" date at the top of this page and may provide additional notice through our website or via email. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]

You can also reach us through the contact form on our contact page.